How does Admob determine the textual context to show targeted advertisements? - android

1) Is the Admob SDK able to retrieve all the text strings shown in a app and display targeted ads based on those?
2) Do I have to specify the strings manually by AdRequest.setKeywords(keywords)? EDIT: setKeywords is ignored. Source
3) The targeted ads are shown based on the application description and title entered in Admob website?
4) Some other factor(s)?
5) Non of parameters mentioned are used and Admob does not provide context targeted ads only region based ads?

It not meaningful to parse the content as a web page on mobile devices, so the answer is no context targeted ads for now. I asked the same question with a googler. His answer is AdMob delivers Ads based on user's behavior. Initially, AdMob delivers any kinds of Ad to you. If you tap the "car" Ads more than the others, it means that you are interesting in buying a car recently, so more car Ads will be delivered to you, something like that.

From my personal experience it does not. I do not know but the ads I get are not particularly context sensitive.
I have a small free app called PodcastCharger and I set the keywords for the name of podcasts, etc but failed to see any difference with the ads shown.
It could be that the keywords I set is not related to any ad.

I'll share my experience, I've just publish new app called Balloon Rush it's a simple tilt game so initially when I added ads it started displaying "Hot balloon" ads straight away which was odd as I have very few content as text in the app and that is mainly the title on the splash screen. After that I've added few keywords to the ad request and after an hour of the change I started getting different ads related to the keywords and even more image ads opposed to text ones.
In my experience I saw good change adding keywords and it was definitely detecting my app title or in-app labels.

Related

Admob native ads showing same content

I've put 4 unique native ads inside my application, but when I scroll through it and watch the Ads, I tend to notice that many times a couple of them show the exact same Ads LOL wouldnt it be better if the Ads always showed different, distinguished content? The Ads are not in Test Mode, they are the real deal.
Do I have to set the content up inside my Admob Account or is this done programmatically ? or am I not allowed to control it?

do I have control over ads in my own mobile app

I've search all over Google for this and I couldn't find an answer.
I will be building my first mobile app and I was wondering how much control do I have regarding advertising banners. That last thing I want my users to see, is some annoying banner at the bottom of my application.
As a new mobile app developer, how much control do I really have over adverting, especially from third parties in my own application?...
Ads are not an automatic thing in Android apps-- you have to choose to put them in there. For example, view this link where people ask how to add advertisements.
It should be mentioned that ads can be a good thing for a free app, and being that it's under your control, it's up to you to put the ads in a way that do not disrupt the user experience (like banner ads often do).
Third party ads are most of the time not in your control since custom ads violates their advertiser interest.
Some third party network provide custom ad showing option but in that cases you generate very little to none amount of money for the clicks.
You can become a advertiser in some ad networks and then can push your own ads.. really costly . probably a not good solution.
Position wise - most of the ad networks have banner + fullscreen ads and custom placement is available.
There are several ad services, I use and would recommend admob which is Google's own.
You have a lot of control over the ads, where they are displayed, this is done by adding the ad element to the layout xml file so you can place where you think is appropriate in your apps layout.
When to request an, auto refresh the ad after so many seconds/minutes. Also from the web interface you can control what category adverts are shown from, for example, if you didn't want to show dating adverts within your app from the web site you can block the dating category so none of your users will see adverts for that category.
You can find out more info about admob at http://www.admob.com.

Admob Settings Category Crisis

Hello I have developed an app which is actually education based and I want to show admob ad into it. But in admob settings's catgory, there is no education section. So I selected tools category.
I know admob shows relevant ads based on the category of app. And probably that why my app is showing irrelevant ads (not educational). What should I do now?
You can use Games:Brain & Puzzle or Entertainment as I think they are close enough. Also you major concern should be App description. Choose related keywords carefully an let admob showing relevant ads.

How can I implement AdMob interactive video on Android app?

I have read a few places that Google is going to bring interactive video advertisements to their AdMob platform for Android developers. However, on their site, I cannot find any information on how to implement it, how much they usually pay per impression/click (average, not actual earnings), and there is even such a service from them. No SDK, no resources, no webpage, and no code; it seems non-existent. However, I have found a lot of sites that state that Google is bringing thease to Android.
What could be going on? Did they cancel it? How can I implement these if I want to? Do I use the normal SDK? Does anybody know any of the average/typical earnings with this per impression or click?
EDIT: I found this article and it says that there is a new SDK, but they are only bringing it to certain apps?!?! Any advice would be appreciated.
I believe you mean Admob interstitial ads. These are available now using the Admob SDK. Instead of using an instance of AdView you want to use an instance of com.google.ads.InterstitialAd but otherwise it is not too dissimilar.
You are paid on a CPC basis unless Admob has specifically tapped you on the shoulder for a pay per impression service (you need a fair amount of traffic for that). I find that eCPM for the interstitials is about 3 to 5 times that of banner ads.

AdMob and how does it work?

I'm confused about AdMob. I just signed up and I want to put ads in an app. I went to add site/app thinking this was it. There is a question and field that says Android package url. I clicked the question mark and it talks about formatting it like this market://details?id=. First, it talks about how it will link my app to ads so if someone clicks on it then it will go to my app in the marketplace. Well I haven't put the app in the market place yet and I don't think that is even a correct URL and I trying to get adds in my app not me make an add about my app. Can someone please enlighten me on how this all works and how to get it set up where I can have ads on an app. Thanks
When signing up for AdMob they want to see where your application currently is, but this isn't an essential part of the process from your point of view.
Basically, for AdMob (as well as a whole slew of other similar sites) you download a small SDK that you include in your Android application. This SDK usually has a View that you can plop on one of your Activities. You give that control some information, like a private AdMob key (so it knows which person you are) and then that control will provide an ad from the server. Note: it usually doesn't work right off the bat and there is a "development mode" setting you can set to always pull back a fake ad while you are just working on it.
You may also want to sign up for multiple sites and check out AdWhirl which allows you to manage the ratio of ads you display from each site, since you will find that some sites will generate more revenue for you than others.
Good luck!
Though its an older post, but still if it helps anyone who wants to display ads in their app. Based on many of findings with friends I would suggest to look for other ad network than admob. Imagine you set all things right, follow rules correctly, feel happy about your earnings through ads on your admob console and then suddenly one fine day you get an email from google admob that your account is suspended for invalid activity. Well what does it mean? In simple terms, it means google don't tell you what did you do wrong and will keep all your earnings. It's natural for every newbie developer to settle with admob being google's own ad network. But dont fall for this trap, if you don't want to lose your money better avoid admob.
It would be nice if readers share their experience with other ad network. It can help all of us I think.
Edit: I put this in a comment originally, but seemed suited better as an answer.
Google keeps switching the location of the Admob integration instructions which is driving me nuts. It has moved 3 times in the past 6 months. It originally was nicely done in wiki format, then moved to a PDF and now it is part of the Google code website which is here.
On this site you will find what you need, but unfortunately, you will have to dig a bit to get everything you need.

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