How my app was installed, how to track where the downloads are coming from, through which partner (advertising publisher)?
For example, I created ads in Facebook or in AdMob. User saw the ads, clicked on them, was redirected to the Google Play Store where he downloaded my app. How can I know that this user downloaded my app by clicking on the Facebook or AdMob ads? Does Google Analytics track and show this info?
You can easily set up install tracking for Mobile Apps:
Enable app install tracking in your account.
Install tracking is automatically enabled in Google Analytics for Android apps. You don’t have to do anything!
Update your Google Analytics SDK.
You need to change a few lines in their manifest file. Refer to the Developer Guide for Android for specific example on how to do this.
Set up Custom Campaigns.
Custom Campaigns are a Google Analytics feature that add parameters to the URL of your marketplace page where users download your app. It’s these parameters that tell Google Analytics what marketplaces your traffic comes from. Get an overview of Custom Campaigns in Google Analytics and how they work. You must set up Custom Campaigns for each platform you’re using.
Analyze your data using the Mobile App Sources report.
If you complete the steps outlined above, your data will appear in the Mobile App Sources report. Use this report to find out what brings users to your download page in each marketplace.
Reference: https://support.google.com/analytics/answer/3389142
Related
I would like to get information: How many people who went through the app website made an in-app purchase?
Funnel: Click to "Get it on Google Play" button on the website of app > install app via Google Play > in-app purchase in Android app.
Android app uses Firebase SDK. (I am advanced.)
App website uses Google Analytics v4. (I am beginner -- I set it up yesterday.)
Is it possible to connect/keep tracking from website of app via Google Play to Android app?
It would be great to see in Google Analytics: n% of people made in-app purchase after click to Download button on app website.
or
The similar information in Firebase.
Thank you.
solution for your purpose is to handle Dynamic Link with Deep link
declare your app launcher can open some dynamic link, e.g. yourapp://tracking.key/ (so also yourapp://tracking.key/<secret_key>)
then construct dynamic link (e.g. manually), which will pass user to Play Store if app not installed. after installation and "Open" button press app will be opened with your deep link in intent and then you have "connection" between web click (cookie) and installed app (<secret_key>). then just track in app purchases reporting also obtained in app <secret_key>
if you don't want such precision you may just declare deep link as follow: yourapp://tracking.key/web_click
I have a problem: I have an app that I want to know who is partnering who installed from that user who shared it. I saw something like referrer / UTM, which reads the parameters sent by the Play Store, but I can not implement it in IONIC.
The idea is to know who shared and who installed from that shared.
Does anyone have a tutorial or a tip on what to look for?
thank you so much
You can refer to this Documentation to help you start with.
This document provides an overview of how to measure campaigns and
traffic sources with the Google Analytics SDK v4 for Android.
It was mentioned in the Overview section about the function you need.
Measuring campaigns in Google Analytics enables the attribution of
campaigns and traffic sources to user activity within your
application. These options are available for campaign and traffic
source attribution in the Google Analytics SDK v4 for Android:
Google Play Campaign Attribution - See which campaigns,
websites, and other apps are referring users to Google Play Store to
download your app.
General Campaign & Traffic Source Attribution - See which
campaigns or referrers launch your app after it is installed.
This SO post maybe could help you.
I am creating a simple mobile app for testing Google Analytics system.
It consists of 1 Activity
And i am installing Google Tag Manager SDK.
It's work.
But i want to configure and testing source traffic.
What i must change in code?
AndroidManifest? Main Activity? How?
And how i can testing to ensure what it's good work
For example:<> user came from FaceBook, and i want to see in Google Analytics report
utm_source - FaceBook, utm_medium - cpc
Thanks!
I have successfully implemented the Facebook SDK and AppEvents to report installation of my Android app. I have verified that it registers the last install data in the dashboard, and I see thousands of fb_mobile_activate_app events in my App Events tab on Facebook.
I have been running a paid campaign on the app, however, even after over 24 hours since adding the SDK, I am getting reports of 0 installs. Since I am basing my budget on how the ads perform, it seems odd to not have any data.
Is there something I am missing here?
Be sure you have your goal point to a Facebook app, and never have to paste in your Google Play URL.
If your mobile app campaigns previously used a Google Play or iTunes link, you'll need to recreate your campaigns to utilize the install tracking via the Facebook Mobile SDKs.
I have uploaded android apps using my google play developer account abc#example.com, now I wanted give access to user xyz#example.com as guest user .means he can see data app stats, crash reports, or active installs pie chart, etc. but cannot able add new app or not able to add update of the app. Anyone have an idea how does do it?
or
anyone have an idea how can I access my android app stats information. does google api is useful for this.
Currently, the Android Console does not offer any fine graining on what guest can do on the console. You may have to look into app tracking services like App Annie which could provide statistic info without allowing the user to upload a new version to your app. Altough it would be impossible for another user to update a new version of your app without having access to your developer certificate.