I'm measuring the number of installs for my application, on both iOS and Android, through Facebook Analytics. This has been setup with Facebook SDK to enable install tracking. It seems to be working fine and I'm able to follow the number of installs.
My problem is that when I look at the number of installs I get from iTunes Connect (App Units) and Google Play (Total Installs), they don't match the numbers from Facebook Analytics. Both iTunes Connect and Google Play register on average 15% more installs than Facebook Analytics. Can anyone help me to get an understanding of why this is happening and what I can do about it? If not, which of these numbers are more reliable?
Thank you for your time and your help!
App Units on iTunes Connect App Analytics are the actual "purchases"/downloads. Bus some users might never even open your app. That's why it's possible that App Units might be higher than the numbers from Facebook. I assume at least for iOS that Facebook can only send information on the first launch of the app, not on the actual install.
Facebook Analytics for installation are not real time, some time they reflect on backend within 1 hour.
Apps are though installed, though counts are getting reflected on iTunes and but when user open app then only that count gets reflect on Facebook / Google analytics.
Related
Faced a problem that Play Market does not give utm after installing the ad. I did everything according to the tutorial on getting utm through reciver - the tests work out everything and the receiver works. But if you upload it to the product and the user installs it from advertising in the play market, and not from the site or Google search (of course, from advertising), then the receiver does not work after installation. As I understand it, utm will be transmitted only if the user installs the application using the advertising link from the site or search. Is it even possible to receive utm when a user installs an application for advertising within the Market?
I tried the com.android.installreferrer: installreferrer: 2.2 library, it pulls when installing campaign - goole-play. Now the question is - will it pull utm normally or will it be the same as with the receiver? A very interesting topic - nowhere is there a clear answer, so I asked this question here)
We are using Facebook mobile ad campaigns to let users install install our app via the App Store and Play Store.
However, currently we don't have a way of tracking "how" a user reached our app. i.e. which specific ad campaign they came from when installing the app.
Largely, this is because FB mobile ad campaigns don't have support for UTM tags.
I know there are 3rd party solutions that helps with attribution, such as adjust and AppsFlyer. However, I'd like to know if this is possible using just the FB ads SDK for Android and iOS.
Thanks in advance!
Iam doing Quiz application.In this application I would like to challenge a question to the users.For this, First of all I should verify whether my app is installed or not in other user's device whom i challenging the question.If app is installed I have to send a particular screen from my app.If app is not installed in user's device just send the playstore link.
Is my requirement is possible to implement in android?
Since There is no way to connect to the other user's phone, this is not possible. But I would like to propose you a alternative way to implement this application.
It should like this,
Initially both users should have the application installed in their devices. Application users can see the online users who already installed the app. Primary user can send a challenge to the online users by selecting one or more users from the online users list. Then the user/users who received the challenge should Accept the challenge in-order to join to the challenge.
You should have knowledge about Google cloud Messaging, Web services to implement this.
Or Else
You can build a separate UI to invite for other people who don't have app installed by sending A email with google play store url of your app. When the other user click this link, Google Play app will automatically start with your app download location
It is not possible. But in practice, android devs just send the Play Store link anyways, because if a user who has the app installed clicks on that link, he only has to press the open button in the Play Store. So you see, it's not much of a difference if you open the app or the Play Store Page. Your text could look like
username challenged you to play appname! Can you beat his score? link
I have successfully implemented the Facebook SDK and AppEvents to report installation of my Android app. I have verified that it registers the last install data in the dashboard, and I see thousands of fb_mobile_activate_app events in my App Events tab on Facebook.
I have been running a paid campaign on the app, however, even after over 24 hours since adding the SDK, I am getting reports of 0 installs. Since I am basing my budget on how the ads perform, it seems odd to not have any data.
Is there something I am missing here?
Be sure you have your goal point to a Facebook app, and never have to paste in your Google Play URL.
If your mobile app campaigns previously used a Google Play or iTunes link, you'll need to recreate your campaigns to utilize the install tracking via the Facebook Mobile SDKs.
Last week I uploaded a new app.
I started a Facebook mobile campaign, and did as was told in https://developers.facebook.com/docs/ads-for-apps/measurement/ in order to measure app installs (I added the Facebook sdk v3.5 into my apk and called the relevant api calls).
In my Facebook apps -> Insights -> Mobile App Installs page, it says:
This dashboard shows organic and paid app installs reported by either the Facebook SDK for iOS, Facebook SDK for Android, or a Mobile Measurement Partner*. Developers should use this dashboard for debugging to ensure that app installs are being recorded. This dashboard can also be used as an indicator of app install volume** and as a baseline for understanding how ads are increasing installs of your app. For detailed data on paid installs, see the analytics in the Ads tool.
What I want to see is my ads impressions, clicks, installs.
What I do not understand is, are the numbers in the "Mobile App Installs" page refer to overall app installs, or only installs made via facebook ads?
Also, regarding the last sentence ("...see the analytics in the Ads tool") , I don't see any info about installs in the Ads tool (only impressions and clicks, no installs).
Does anyone know where to find the data I'm looking for?
Edit:
in Facebook's https://www.facebook.com/ads/manage page, only have the following data:
And there is no info regarding actual installs.
Where can the installs data be found?
Figured it out...
My campaign was created with a google play url, and not with the facebook app I created in https://developers.facebook.com/apps.
The ad format is the same (sponsored ad in android devices), but the info I get in the dashboard is different (in https://www.facebook.com/ads/manage).
When I created an ad using a Google Play url, the is the info I have:
And when I created an ad for the facebook app I create, this is what I have:
In Facebook Insights, you will see all mobile app installs reported by your app.
To see impressions, clicks and installs, you will need to view the ad report in admanager which can be accessed via:
http://facebook.com/ads/manage