Firebase conversions on Google ads? - android

I don't really know if im in the correct forum, but please if not, point me in the right direction.
I have a little problem: I have setted up a campaing for downloads of the App from a client (A corporation) this campaing is setted on the objective of the first_open(Android) on firebase. I've talked with my associated account executive and he tells me we should also have another campaing with a first_open (iOS) objective.
Here is where the problem starts. The google executive tells me we should have an event called first_open (iOS) which should be a separated event from first_open (Android), but I can't find this. It's not listed as an event on firebase nor google analytics web + app, I've tryed creating this event on my own but can't seem to get it working.
If I go into firebase conversions or events, I can only see one first_open event, that I can use a filter on, and see Android/iOS independently, but I can't seem to export it in separate to Google Ads conversions. There are some events called something like this, but they show 0 conversions.
If I can use the filter on firebase to see iOS first opens, how come I cant seem to see this conversions in Ads??
Also, how come I can extract this "Conversion events" from firebase, through google ads, but I'm not able to see them on firebase nor analytics?
Thank you!

I had a similar issue. In my Firebase settings, my iOS App was missing the app id and team id. After filling in that data, I was able to setup a iOS conversations in Google Ads.

We had exactly the same issue. I have done 2 things that solve the problem.
Supplied the missing App ID in Firebase
Setup adSupport.framework in the app

To add to Mark Currie's answer -
As soon as I entered App Id and Team Id in Firebase, iOS conversions started showing in Google Ads.
For finding team id, as of today, you have to look at Apple Developer Account => Identifiers => App ID prefix

Related

No traffic getting captured towards UTM's except "Google" and "Firebase"

I am having a tough time while analysing store listing for my app with third party referrals. When i am analysing UTM sources under Store analysis in play console I don't see any visitor/ acquisition towards most of my UTM sources except few like "Firebase", "Google", "Other", "Undefined".
There used to be data for other UTM's(Our website, our desktop app) as well in past but not anymore. I wonder what went wrong, it might be possible that these UTM's are tracked under Other category somehow.
We don't have any api call in app to send related events to firebase, are we missing something here, may be install referral api? may be some other api mentioned here https://developers.google.com/analytics/devguides/collection/android/v4/campaigns#general-campaigns, but we never had anything extra apart from setting up firebase in our project, I followed https://firebase.google.com/docs/android/setup.
Is it necessary to send data to google analytics in my case like mentioned here: https://developers.google.com/analytics/solutions/mobile-campaign-deep-link#campaign-tracking, I don't feel it is right as firebase anyways tracking 'visitors' without hitting any app code.
Any suggestion on how to debug it?

Map adClick --> appInstallation using Firebase

I'm new to Firebase. I've been using Analytics in the past and AdWords as well (on web projects) but never managed to put my hands on Firebase yet.
A customer is asking me to map how many users will be installing his forthcoming app coming from each separate ad he published online, in order to understand which ads are the most profitable ones.
This seems to me to be a fairly normal use case but, believe it or not, I wasn't able to retrieve a proper guide about this topic. In my mind I imagine some kind of console in which I can see for each ad URL or ID the number of clicks and PlayStore/AppStore views and - possibly - how many of those clicks converted to an app installation.
The app will be published on both Android and iOS.
Could anybody help me getting any information about this topic?
Thank you
Marco
You're looking for Firebase Attribution:
..a powerful form of app analytics that not only determines which
campaigns are bringing you users, but also which campaigns are
bringing you valuable users that you care most about.
Also related:
Attribution
It’s important to know which marketing efforts are most effective at
acquiring new users and keeping them engaged. The Attribution tab
shows how many conversion events were driven by each source and ad
network.
Follow this doc to solve your problem from this you can track user movement with page click tracking and event click tracking. Visit the following link to implement it
https://developers.google.com/analytics/devguides/collection/android/v4/

How to correctly use and track App-invites?

Background
Google allows to perform app-invites and also track how well they improve your app installations:
https://www.youtube.com/watch?v=UfdCNYXMC9M
The problem
I made a simple app invite, and it seems people do use it, using this code:
public static Intent getAppInviteIntent(Context context) {
return new AppInviteInvitation.IntentBuilder(title,appName).setCustomImage(imageUri).setMessage(message).setCallToActionText(download).build();
}
startActivityForResult(getAppInviteIntent(this), GOOGLE_APP_INVITES_REQUEST_CODE);
This works, but in the Analytics webpage, I can't find a way to show the statistics of the app-invite, and that's even though they say it's automatic (here). Sadly, even what I've found seem quite old and they use deprecated functions.
What I've tried
I thought that maybe it's not quite automatic (because the tutorial has some extra code for the receiver part too, here), and that we might need to add some code, as this docs say :
When the user accepts an invitation and installs the app, getInvitation(GoogleApiClient, Activity, boolean) will update the invitation state to installed and return the invitation data in an intent accessed from AppInviteInvitationResult using getInvitationIntent()
Looking at Google's sample (here), I've noticed they created 2 activities. One is the main activity, which does have a call to "getInvitation" , and another is called "DeepLinkActivity" , and handles deep links (which is probably for extra data, like coupons).
I've also found some stackOverflow questions about the tracking (like here), but all I see is that people didn't succeed tracking yet.
The questions
What is the minimal code needed in order to track the invitations and how well they work, as shown on the video? What should be configured in Analytics page itself? I don't use deep linking currently, so I don't want to use it.
It seems that Google moved the app-invites feature to "firebase" gradle repositories. Is it a must-have? What are the advantages? We currently use the previous ones ("com.google.android.gms:play-services-appinvite:..." ). The dashboard of FireBase doesn't seem to include as much UI for analytics as Google Analytics. Not to mention of app-invites.
If the answer to #1 is that I need to use "getInvitationIntent", does it have to be on the main activity of the app ? Does it have to be in an activity at all (maybe broadcastReceiver?) ?
It seems it's possible to also invite to IOS too ( as shown here and here, using "setOtherPlatformsTargetApplication"). Is this correct? How does it work? What happens when an IOS user clicks the link? What should be put into the parameter of "clientId" and where do I get it from ?
Does G+ have app-invites? If so, does it also have analytics?
Great questions. I'll do my best to answer everything. Please ask if you need clarification.
Analytics tracking requires a tracking Id that you'll need to set using setGoogleAnalyticsTrackingId(String trackingId), which I don't see in your example. This tracking Id is then handed to the downstream events that record analytics tracking events for you:
When invitations are send (both email and sms).
When the invited user accepts the invitation by clicking on the invitation link or button.
When the developer calls getInvitation()
When the developer calls convertInvitation()
So, to answer your specific questions, here goes:
Just add your tracking ID to the builder as described above, and all the tracking events will be reported. No need for a deeplink, that's optional on invites.
Yes, appinvites api is copied to firebase while retaining the original. For now they are exactly the same. Future improvements will be in firebase, so migrate when you have time.
getInvitationIntent() is called on the result returned in the callback from getInvitation(), so the callback should be within an activity. Also, since you'll only expect an invitation immediately after launch, you really only need to check in the main activity and any activity that would be launched from intent filters that trigger on the deeplink. Sounds like you don't use deeplinks, so only the main activity. Generally you should call getInvitation() from all activities that may be directly launched from an invitation, this is how you determine if your app is launched from an invitation.
Yes, invites can go cross-platform in both directions, iOS -> android, and android -> iOS. You need to define both apps in the same project in console.developers.google.com, which is necessary to associate them. If there is more than one iOS app in the project, that api call is necessary to disambiguate the iOS app that is paired with the android app. The ClientID parameter is generated in the console when you create the OAuth Client Id using the pulldown menu from credentials section.
There isn't any separate G+ invites.
Answers:
The Firebase Dynamic Links on Android documentation explains how to view the analytics data shown directly in the Firebase console. The critical step is to follow the Firebase setup instructions, most importantly:
// ADD THIS AT THE BOTTOM
apply plugin: 'com.google.gms.google-services'
The Firebase analytics integration has been streamlined from the legacy integration that required a tracking Id. Now with Firebase only setup and a call to getInvitation() are needed. No additional code or tracking ids required. Remember it takes up to 24 hours to see the results in the console. However, you can see the messages being sent immediately which is a great indication that it's working. Just enable verbose logging as described in Analytics Log Events documentation.
The Firebase and android developer documentation for appinvites are identical.
Yes, you must call getInvitation() to get analytics tracking, and do the setup as described above.
The iOS and Android equivalence apps should be in the same project. Just move them to a single project in the Firebase console. You can just remove one from it's existing project and add it to the other to make a combined project. The change should be reflected instantly.

Google Analytics shows iPhone in Android app

i working on android application project that use Google Analytics. Application is still in aplha testing stage. After a few days of tests i noticed that in analytis dashboard is listed an iPhone device but there is no iPhone version of my application. Is it a problem with GA or some problems in my configuration? It's really strange and i'm worried if my application safety.
I will be grateful for any suggestions or informations.
This is so-called referral spam. More information in the bellow links:
http://moz.com/blog/how-to-stop-spam-bots-from-ruining-your-analytics-referral-data
https://megalytic.com/blog/how-to-filter-out-fake-referrals-and-other-google-analytics-spam
http://www.analyticsedge.com/2014/12/removing-referral-spam-google-analytics/
Updated
I've handled this issue like this:
Go to your app view in the Google Analytics.
Open the 'Admin' tab.
Click on 'View settings'.
There will be section called 'Bot Filtering', check the 'Exclude all hits from known bots and spiders' option.
From now on Google will remove the spam hits from their analytics. This solution has two issues, though:
Historical data will not be affected by this option, i.e. spam hits
which were made in the past will remain in your data, Google will
only filter your future hits.
Google promises to remove hits from known bots, which means that the
time from the new bot appearance to the moment when it will be
included in the Google filter list can be indefinitely long. I use
this solution for the last week though and didn't find any new bots
breaking through the filter.

Application-Integrated "Send Feedback"

I'm looking for an .jar or library project that will allow users of my application to easily send feedback from inside the application about their experience.
As asked in this question, I am looking for something similar to the crash reporting tool used in Google Plus, that allows the user to get in contact with me, besides leaving bad reviews.
Some not-quite there solutions that came up in answers to other questions:
ACRA : Application Crash Report for Android (functions as a crash reporting tool)
Hockey Kit: Helps distribute betas, nothing related to send feedback to developer.
Does a library like this exist? Is there an easy way to gather user feedback from within the application?
For a full-featured user support service, you can have a look to Capptain: http://www.capptain.com/
But with ACRA you can also trigger a report programmatically. You could call the method handleException(new UserRequestedException()) when the user selects an option in your preferences screen, for example.
You would then filter your ACRA reports spreadsheet for all stacktraces containing UserRequestedException.
UserRequestedException would be a custom Exception that you would implement.
The NOTIFICATION mode can be configured to display a form containing an e-mail field and comments field. The e-mail given by the user the first time is saved in the apps preferences.
A bit late to answer your question, but you might want check out this: http://www.android-feedback.com/ . Its an in app feedback / support system. Its not live yet, but the beta stage is going to start in a few weeks. (and beta testers get bumped to the premium/paid plan once live)
Edit: Disclaimer: its my project
i think you need to use a tool like instabug it provides you a way for collecting bug reports and feedbacks about user experience and also you can talk back to them
As of this date (27th April 2018), HockeyApp can handle this issue. It enables users to send In-app Feedback to developers, which then developers can access through a Dashboard.
Check out: www.hockeyapp.net
The problem I've had with implementing HockeyApp, is that, the feedback form requires the user to add unnecessary details like name, email, etc. I can't seem to find a way to add these detail programmatically.

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